TourismThe proximity of the Wheatbelt to Perth provides it with the perfect opportunity to exploit both the international visitor and day trip market. The region offers a vast array of experiences, with enormous potential to further develop tourism products throughout the Region.
Facts and Figures
- A large proportion of road and rail travelers pass through the region, in addition to visiting the Wheatbelt
- Tourism employs 3.5% of the region’s workforce
- The Wheatbelt has a 10% share of the WA market
| Total number of visitors |
775,200 |
| Avg. daily domestic visitor expense |
$45 |
| Domestic visitors staying up to 3 nights |
74% |
| Total domestic visitor expense |
$90m |
- 150 km of pristine coastline
- Avon Valley
- Recreational Aviation Capital of the West
- Home of the Avon Descent.
- Monastic town of New Norcia
- Unique natural features and international icons, including:
- Dryandra Woodland
- Pinnacles
- Wave Rock
- Popular Wildflower season
- Golden Pipeline Heritage Trail
- Indigenous cultural experiences, including some of the most significant sites in the South West.
- Gold producing Yilgarn district
- Events and Festivals, including:
- Kulin Bush Races
- Cunderdin Airshow
- Jazz Festivals
- Field Days
- Avon Descent
- Dowerin GWN Field Days
- Wagin Woolerama
Wheatbelt Advantages
- Proximity to Asia – the highly populated and fast growing economies of many Asian countries are less than a ten hour flight from Perth. WA also shares the same time zone as many major Asian cities.
- Proximity to Perth with well developed transport networks
- High volume of visitors regularly passing through the region
- A diverse environment, allowing for a wide range of experiences
Opportunities
- Rural Experiences
- Indigenous Tourism
- Eco-Tourism
- Adventure Tourism, including opportunities associated with aviation, hiking and water sports
- Driving Tours/4WD
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