Agriculture is the dominant industry in the Wheatbelt. While wheat and wool production are the main agricultural activities, other cereals, pulses, oilseeds, fruit and vegetable crops and livestock also contribute to agricultural production. Producers are also increasingly diversifying into non-traditional industries including olives, wine, turkeys, marron, yabbies, deer and alpacas.
The horticulture industry is growing in the Wheatbelt as urban expansion is pushing the industry out of its traditional areas. Areas around Gingin, Chittering and Dandaragan, in particular, are providing an attractive alternative with their high rainfall, suitable groundwater and proximity to markets. Viticulture is also an expanding industry with areas in the southern and western areas of the region proving to be ideal for grape production.
While rock lobster dominates the fishing industry in the Wheatbelt, there are significant opportunities for both inland and coastal aquaculture in the Region. Commercial production and export of freshwater marron and yabbies has been successful for several years, and with aquaculture now considered the fastest growing primary industry in the world there is major potential for investors.
The proximity of the Wheatbelt to Perth provides it with the perfect opportunity to exploit both the international visitor and day trip market of the tourism industry. The region offers a vast array of experiences, with enormous potential to further develop tourism products throughout the Region.
The potential of the manufacturing industry in the Wheatbelt stems from its location, being close to Perth, and to key areas of primary production. Well developed transport links, the affordable cost of industrial land, and already designated industrial precincts make it ideal for servicing the mining and agricultural industries, while also being well placed to access metropolitan markets.
There is growing population that are relocating to the Wheatbelt to take advantage of the semi-rural lifestyle, but who still want access to those services and facilities offered in metropolitan areas. This presents enormous opportunities for people looking to establish businesses of all kinds within the region.